Menu Design

From the main menu to limited time offerings, I’m responsible for the design of each new menu at Cinépolis Luxury Cinemas. I work cross-functionally with the Food + Beverage Department to ensure the accuracy of the content, pricing, and location. The goal of each menu is to push the guest’s eye to move towards certain items causing them to spend more and to provide accurate descriptions of menu items.

For printed menus, I worked with a number of third-party vendors to ensure the production and printing process was executed with accuracy.

Additional contributions: I assisted in the art direction of the culinary photography used in all menus. I also manage the playlists of the concession screens at all Cinépolis locations, which display the Combo Menu.