Professional Experience

Product Marketing Manager (Feb 2018 - present)

• Plan, evaluate, and execute marketing initiatives and brand building for luxury event venues across 130+ online advertising listings and websites
• Lead and oversee project timelines to produce sales enhancement deliverables to the sales department, marketing collateral to customers, and print and digital content to local magazines
• Develop omni-channel advertorial copy for publications, online advertising listings, websites, and press releases
• Assist with developing training materials and presentations for the Training and Development Department
• Generate leads from multiple channels to achieve company sales goals
• Provide analytics and reporting on marketing initiatives to gauge KPIs
• Serve as Editor-in-Chief of Internal Company Newsletter to distribute news, data, and celebrate success

Walters Hospitality  //  Dallas, Texas

EDUCATION

Bridging Disciplines Program
The University of Texas at Austin

CONCENTRATION CERTIFICATE IN DIGITAL ARTS AND MEDIA

BACHELOR OF SCIENCE IN RADIO-TELEVISION-FILM

Moody College of Communication at 
The University of Texas at Austin

Adobe Creative Suite Applications
CRM Systems
Content Management Systems
Project Management Systems
Copywriting
Microsoft Office Applications
Social Media Applications and Planning Platforms

skills

Assistant Venue Director (Sept 2016 - feb 2018)

• Served as the direct supervisor for Sales and Event Coordinators and developed their sales and operational performance
• Analyzed reporting tools to forecast revenue and identify upselling opportunities to maximize revenue driven sales events and consultations
• Monitored and managed effective resolution of customer satisfaction issues

• Ensured thorough planning and quality execution of events while managing customer expectations throughout customer lifetime
• Managed and directed in-house event staff and external vendors to maintain positive guest experience and satisfaction
• Contributed $443,240 in revenue in first fiscal year

Sales and Event Coordinator (Apr 2016 - sept 2016)

• Produced and delivered educational digital media to targeted audiences
• Assisted with planning and execution of events for Nutrition Services sponsored events
• Assisted Marketing Coordinator in the rebranding of on-campus dining locations and Nutrition Services • Contributed to the success of winning the Gold (2015) and Bronze (2014) awards for Most Innovative Wellness & Nutrition Program

Marketing Specialist (Jun 2012 - July 2015)

Division of housing and food service at the university of texas  //  Austin, Texas

• Researched source material to curate design/story guidelines for Pre-Production Department
• Performed general office duties including reception, archiving, deliveries, phone coverage, and organization
• Enhanced customer interaction at Marvel Studios booth to promote upcoming projects at San Diego Comic-Con • Contributed to the research and development of Captain America 2, Iron Man 3, The Avengers, Thor 2, and Ant Man

Research and Development Intern (May 2011 - Aug 2011)

Marvel Studios  //  Manhattan Beach, California

• Collaborated with university professors to design and produce educational videos for course transformation
• Utilized multimedia skills including illustration, pre-production storyboarding, production, post- production editing, animation, motion graphics, and visual effects

Student Technician (Aug 2010 - Aug 2012)

Center for teaching and learning at the University of Texas  // Austin, Texas

Volunteer work

Elected Council Member - Bridging Disciplines Program Student Advisory Council
Student Ambassador - School of Undergraduate Studies
Elected Member - Student Athlete Leadership Council
Team Captain - Timberview High School Swim Team

Leadership Roles

Volunteer Staff - Dallas Fair Park Covid-19 Vaccination Hub
Member - Walters Hospitality Care Team
President - Key Club International
Search and Rescue Dog Underwater Training Volunteer
Mentor - Austin Partners in Education

sydney cruz

(817) 908-9492  //

 sydneyccruz@gmail.com

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Professional Experience

Walters Hospitality  //  Dallas, Texas

Product Marketing Manager (Feb 2018 - present)

• Plan, evaluate, and execute marketing initiatives and brand building for luxury event venues across 130+ online advertising listings and websites
• Lead and oversee project timelines to produce sales enhancement deliverables to the sales department, marketing collateral to customers, and print and digital content to local magazines
• Develop omni-channel advertorial copy for publications, online advertising listings, websites, and press releases
• Assist with developing training materials and presentations for the Training and Development Department
• Generate leads from multiple channels to achieve company sales goals
• Provide analytics and reporting on marketing initiatives to gauge KPIs
• Serve as Editor-in-Chief of Internal Company Newsletter to distribute news, data, and celebrate success

Assistant Venue Director (Sept 2016 - feb 2018)

• Served as the direct supervisor for Sales and Event Coordinators and developed their sales and operational performance
• Analyzed reporting tools to forecast revenue and identify upselling opportunities to maximize revenue driven sales events and consultations
• Monitored and managed effective resolution of customer satisfaction issues

• Ensured thorough planning and quality execution of events while managing customer expectations throughout customer lifetime
• Managed and directed in-house event staff and external vendors to maintain positive guest experience and satisfaction
• Contributed $443,240 in revenue in first fiscal year

Sales and Event Coordinator (Apr 2016 - sept 2016)

DIVISION OF HOUSING AND FOOD SERVICE AT THE UNIVERSITY OF TEXAS // AUSTIN, TEXAS

MARKETING SPECIALIST (JUN 2012 - JULY 2015)

• Produced and delivered educational digital media to targeted audiences
• Assisted with planning and execution of events for Nutrition Services sponsored events
• Assisted Marketing Coordinator in the rebranding of on-campus dining locations and Nutrition Services • Contributed to the success of winning the Gold (2015) and Bronze (2014) awards for Most Innovative Wellness & Nutrition Program

MARVEL STUDIOS // MANHATTAN BEACH, CALIFORNIA

RESEARCH AND DEVELOPMENT INTERN (MAY 2011 - AUG 2011)

• Researched source material to curate design/story guidelines for Pre-Production Department
• Performed general office duties including reception, archiving, deliveries, phone coverage, and organization
• Enhanced customer interaction at Marvel Studios booth to promote upcoming projects at San Diego Comic-Con • Contributed to the research and development of Captain America 2, Iron Man 3, The Avengers, Thor 2, and Ant Man

CENTER FOR TEACHING AND LEARNING AT THE UNIVERSITY OF TEXAS // AUSTIN, TEXAS

STUDENT TECHNICIAN (AUG 2010 - AUG 2012)

• Collaborated with university professors to design and produce educational videos for course transformation
• Utilized multimedia skills including illustration, pre-production storyboarding, production, post- production editing, animation, motion graphics, and visual effects

Education

Bridging Disciplines Program
The University of Texas at Austin

CONCENTRATION CERTIFICATE IN DIGITAL ARTS AND MEDIA

BACHELOR OF SCIENCE IN RADIO-TELEVISION-FILM

Moody College of Communication at 
The University of Texas at Austin

Skills

Adobe Creative Suite Applications
CRM Systems
Content Management Systems
Project Management Systems
Copywriting
Microsoft Office Applications
Social Media Applications and Planning Platforms

Volunteer Work

Volunteer Staff - Dallas Fair Park Covid-19 Vaccination Hub
Member - Walters Hospitality Care Team
President - Key Club International
Search and Rescue Dog Underwater Training Volunteer
Mentor - Austin Partners in Education

Leadership Roles

Elected Council Member - Bridging Disciplines Program Student Advisory Council
Student Ambassador - School of Undergraduate Studies
Elected Member - Student Athlete Leadership Council
Team Captain - Timberview High School Swim Team