Copywriting and document creation

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Information Booklet

The goal of this project was to create a booklet that customers could take home after touring an event venue. The layout and design were carefully curated not only to remind the customer what the location looked like, but also to provide clear information outlining what will appear on their contract.

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Black Lives Matter Statement

This statement was carefully crafted for Walters Hospitality's social media pages in response to the Black Lives Matter movement that began in 2020. The goal of this statement was to be socially sensitive and take a stand, while enforcing the company's mission.

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Event Venue Catering Menu

This is a single sample of multiple documents created for Walters Hospitality to highlight all of the catering options for customers to choose from. Each menu had to be strictly in line with the Chef and kitchen's offerings and with the company's CRM system. Multiple menus were created based on what each venue location/kitchen was able to offer.

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Grand Opening Press Release

This press release was written to highlight Walters Hospitality's acquisition and grand opening of a new property that was once a residential home and transformed into a luxury event venue. The goal of this project was to call attention to the specific renovated elements while being broad enough to allow for further updates to take place.

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Military Giveaway press release

This press release highlights Weddings for Warriors, a military wedding giveaway hosted by Walters Hospitality. The goal of this press release was to showcase the potential prize, general rules, and highlight the company's generosity.

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Staff Bios

These documents were created in collaboration with Walters Hospitality's Channel Marketing Manager, Stacy Holter. The concept was formed after concerns that customers needed a more personalized interaction with their Venue Consultant. I took the lead in designing and creating the document, while Stacy took the lead in editing the copy.

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Samples of Copywriting and internal/external company document creation

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*Some information has been redacted for confidentiality.*

*Some information has been redacted for confidentiality.*