Taylor Swift: The Eras Tour
Taking inspiration from Taylor Swift: The Eras Tour concert film branding, I helped steer the creative direction for the culinary photos alongside a third-party photographer. The goal of this project was to eventize the film and create buzz online to encourage guests to choose to watch the film at our theaters for the special offerings.
These photos were utilized in designs on digital poster screens, email communication, social media posts, drop menus, and website graphics.
Additional contributions: I assisted with the planning of the lobby activations and wrote training materials for the operations teams to execute the photo op.
I designed a number of assets to advertise lobby activations, merchandise combos, and limited time offers. You’ll also find examples of how the photo op and lobby activation created buzz around our marketing events.
